... Dr. Angelika Hilger, Consultant for China marketing communication
Ni hao, that means: Hello. My name is Angelika Hilger. I studied economics and worked at a tourism company before joining Volkswagen. For about a year I have been working at Volkswagen in the Marketing department as a consultant for China marketing communication.

While writing my PhD, I had already spoken in-depth to Volkswagen managers who have experience of China. Now I have joined them and am also responsible for marketing at Volkswagen.

My job is to advise Volkswagen companies in China on advertisement and communication strategies. Because China is an emerging market, there is still a lot of groundwork to be done. There are no “decades of tested patented solutions” and no “we’ve always done it like that” - new creative ideas are needed. Strategic conception work forms the main focus of my job. Interdepartmental projects and international workshops and conferences in Germany and China are also regular tasks.

My daily schedule is therefore varied: Every day is different. In Wolfsburg, the early morning is often made up of telephone calls and e-mails to China because our colleagues there are still working. During business trips to China, the days are even busier from morning to night than in Wolfsburg. It is important to plan enough time for topics that arise on site as flying visits do not really fit in with the Chinese mentality.

What do I particularly like about Volkswagen apart from my varied job? For example, the staff development measures which I have found very useful for both my work and my private life. Also thanks to friendly colleagues with a sense of humour and an extremely good team spirit, I can truly say: “I’m looking forward to getting to the office.”

In future, I want to further develop myself in the Marketing and Sales departments at Volkswagen and take on new tasks. Taking on staff responsibilities is just as important for me as the aim of working at one of Volkswagen’s locations abroad.